 Economic and Strategic Impacts of EMU for the Irish Dairy Industry
Abstract
This thesis on "business administration" will explore the economic and strategic implications of EMU for the Irish Dairy Industry, however much of the framework developed can be readily adapted to other industries. It will provide support for the statement by the Chairman of Unilever that EMU will “galvanise” the Single European Market It has been carried out using secondary research and a number of interviews with both people inside the dairy industry and those providing support to it. Ireland will be a “founding member” of EMU and represents around 0.9 per cent of Euro-11 GDP. The Irish dairy industry is a major part of the Irish economy; it provides significant income and employment and EMU comes at a time of strategic complexity for the industry.
EMU represents a fundamental change in the European economic environment and will influence the behaviour of firms through four main channels of influence; exchange rates, interest rates, transaction and hedging costs and
overall business confidence.
This thesis on "business administration" finds that there are a number of potential strategic impacts of EMU that should be fed into the strategic planning process at a company level. Issues such as the competitive environment, price transparency, pricing strategy, business structure, supply chain and product rationalisation are issues that require careful consideration.
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