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Communicating Emotions

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Independent Weblogs

Internet Music

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  A Comarative Study of Independent Web Logs and U.S. Online News Sites during the Major Offensive of the Second Iraqi War

Abstract

This thesis compares weblogs to online news sites and describes the changes of these outlets less in readership, rather the content, nature of outbound links, and readability. Since the inception of free blogger tools, citizens can post content on the Web as simple as sending email; circumventing levels of censorship and editorializing common in online news organizations. And certain weblogs challenge potential story ideas for big media, serving as a testing ground for news worthy information, because journalists want to report the news, they don't want to make it (big media meets the bloggers, 2004). Roughly five years after the birth of this website format, 4.12 million weblogs are hosted in the United States. Only 9.9% of active blogs link to traditional news sites. Moreover, weblogs link to other sources than the 2,875 traditional news sites (the blogging iceberg, 2003). This implies that Big Media is currently underrepresented in the blogosphere, where individual recommendations and frequency of in and outbound links can determine the level of readership. Weblogs are a new communicative tool that can shape democratic deliberation or become a corporate possession. At the same time, weblogs face credibility trouble (Odag & Schreier, 2004) coupled with low readership, information noise or user abandonment. Nevertheless, these relatively new information delivery platforms are defining new modes of Web specific content

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